Adidas Fast Don't Lie
At the start of the 2010 NBA season we created an integrated campaign for adidas basketball to help launch the new adiZero Rose and Beast signature shoes. 180 LA was tasked with creating some hilarious and ridiculous TVC's so we went to work on the digital campaign creating an interactive video on YouTube. Shot in a POV style, users are taken behind the scenes to Slim's mansion and given the chance to ball with their man D Rose.
Role: Art Direction / UI Design