Airbnb M11

In May of 2022 Airbnb introduced an all-new design, built around Airbnb Categories, to help guests easily explore the world of Airbnb—and discover places they wouldn’t have known to search for.

To announce the biggest change to Airbnb in a decade, we created an integrated product campaign with over 500 assets in 18 languages, spread across 8 product and marketing surfaces.

My role was to design the M11 landing page and social assets for launch.

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Agency: Airbnb
Role: Creative Lead / Design