11-bmwi3-thumb.jpg

BMWi3

01.jpg

BMWi3  - I Can Do That

Together with KBS+P we helped create a Vine campaign for the all new BMWi3. The perception is that electric cars can't quite perform at the level of gas powered cars. So to show off the performance abilities of the new i3, we put it too the test. Everything was shot on an actual iPhone and edited in real-time. This allowed us to stay true to the Vine medium and gave some authenticity to the spots.

_

Role: Art Direction

 

 

 

Can the BMWi3 avoid the wrecking ball?

 

Can the BMWi3 host a Chinese fire drill?

 

Can the BMWi3 write in cursive?