BMWi3 - I Can Do That
Together with KBS+P we helped create a Vine campaign for the all new BMWi3. The perception is that electric cars can't quite perform at the level of gas powered cars. So to show off the performance abilities of the new i3, we put it too the test. Everything was shot on an actual iPhone and edited in real-time. This allowed us to stay true to the Vine medium and gave some authenticity to the spots.
Role: Art Direction