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logos

 

Branding / Identity / Design Systems

A selection of branding and design projects

 
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Google Table

Tabel is an interactive VR film created as an experiment in storytelling. I designed the identity of the film along with the movie poster, website and marketing materials. The logo uses a combination of different fonts to represent different groups of people coming together around climate inaction.

 
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Zero

ZERO is a brand I co-founded in 2016 with the intention of exploring how fashion, basketball and culture come together. The logo design is inspired by the old school basketball scoreboards that would flip over. I’ve created and designed everything from the brand identity and eCommerce platform to the social channels and first line of clothing.

 
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Heart Magazine

Heart Magazine is a monthly subscription to the best independent magazines. Simply choose topics you’re interested in and receive a new independent magazine delivered to your door every month. I designed the identity, website and overall look for the startup subscription service.

 
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Toyota Olympics

I worked with Saatchi LA to help brand the Toyota Olympics within the USA. The design challenge was finding a balance between honoring the Olympic and Paralympic games while still allowing Toyota to have a moment as the official sponsor.

 
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Western Digital

Working with RGA LA I helped completely redesign the WD brand from the ground up. One of the projects was to design the new tagline — KeepItComing. We created a dynamic 4 color system that allowed for multiple variations, helping position WD as a fun modern brand.

 
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