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Truth

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Truth

Together with 72 and Sunny we created a complete rebrand of theTruth.com. With only 9% of teens still smoking the site is designed to give this generation - smokers and non-smokers alike - the opportunity to #FinishIt and end smoking once and for all.

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Role: Art Direction / Design

 

 

 
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At the center of the site experience are a set of tools that enable users to take action. Using the profile X application, users can create a custom profile picture with the campaign #FinishIt X logo and spread the message across their social networks.

 
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