I WANNA ROCK

We created an on-platform campaign for the Super Bowl that seeks to show the diversity and togetherness of Facebook Groups through the lens of “Rock.” Whether you like to rock climb, off-road on rocks, skip rocks or rock out with other aspiring rock stars — there’s a Facebook group for you. We developed a series of short videos, GIF’s, Stories and posters that brought the campaign to life online.

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Agency: Facebook Creative X
Role: Concept / Art Direction